Category: January 2013

How often do your sales pursuits go cold? Do your nearly-closed opportunities ever drift to a silent stop? The prospect may have given you a reason that sounded legitimate, but was that really the reason, or was it because you didn’t have a good grasp of their needs? So often my clients tell me that when their client turned cold, the entire opportunity froze. Business is tough, and the work you do is important, but try not to get too cerebral and lose the opportunity. The next time you’re in hot pursuit of a big opportunity, turn up the softer side of business development and warm up your chances for sealing the deal.* Think about the following:

 more

Success doesn’t just happen. It typically requires risk-taking, strategy, guts, smarts, hard work, ambition, and dedication – sometimes alone, but most often in a combination of those elements. A key factor in whether or not you achieve success is how you go to market and stay in front of your key audiences; one certainty is that it doesn’t happen magically or by luck. Nor is reaching the pinnacle a one-time event. Realizing success is a process; it can happen over and over again. Marketing success is a process, too. Don’t simply execute one tactic and think you are done. Don’t wait for one specific moment to initiate a plan of action, as the moments don’t always come on their own. Make an itinerary. Work the program. Watch and see what can happen when you put forth the effort. Consistency is something many people claim to understand, but few actually deliver. Try it. You will probably enjoy – and you will assuredly benefit from – the outcomes.

If you don’t know where to begin, take a few minutes and ask yourself the following questions:

 more

In today’s technically savvy, social-media-crazed world, it’s very easy to make posts and updates, give comments, and hit ”likes”; however, be mindful of what the messages and your online activity say about you. Your postings on social media sites represent you. Your followers and their followers (depending on the privacy settings) can see your comments – and be assured they will make evaluations of you based on your activity. Use social media to your advantage, personally and professionally, by following these simple tips:

 more

Why Data Matters and Tips on How to Use it to Your Advantage

Where there is one ant, there are thousands. Follow them and they’ll lead you to their colony, the hub of all their activity. Tracking marketing data is similar. You begin by following one number, and then you discover there’s so much out there. The sheer volume may seem overwhelming. But put in a little effort, and all that data can lead you to a very busy place, full of exciting information – and better chance for success. Here are some tips for putting your marketing numbers in perspective.

 more

The best of the best in music and entertainment carve out a place for themselves and own their space. They work with talented teams and deliver an amazing, memorable experience before, during, and after concerts. They make a statement and you remember them. Here are a few take-aways from these rock star marketers:

 more