Tag: b2b marketing


Everyone is looking for the perfect recipe for creating marketing magic. CEOs and business leaders often ask me what matters most in marketing, when and how they should implement a marketing program, and whether I think the latest popular tactic will work for them. Before you begin plotting your next strategy and tactics, check to be sure you’ve got the right supplies on hand. There are a few key components you must have; this special blend of ingredients constitutes your own marketing ”super juice.” Here are the top three ingredients you will need to build your marketing program:

1. Subject matter expertise
2. Knowledge about your clients
3. Close contact with your clients, prospects, and key relationships