Tag: Marketing Metrics

Why Data Matters and Tips on How to Use it to Your Advantage

Where there is one ant, there are thousands. Follow them and they’ll lead you to their colony, the hub of all their activity. Tracking marketing data is similar. You begin by following one number, and then you discover there’s so much out there. The sheer volume may seem overwhelming. But put in a little effort, and all that data can lead you to a very busy place, full of exciting information – and better chance for success. Here are some tips for putting your marketing numbers in perspective.