So often, clients call me when they’ve made a rapid-fire decision and find themselves in a vulnerable marketing position. They were so on fire for marketing, and now they’re feeling burnt. What could they have done differently? When you’re feeling like you’re ready to ignite, take a minute to stop, drop, and roll into a well-positioned and prepared marketing effort, rather than creating an inferno with your enthusiasm. Here are some safety tips:
Success doesn’t just happen. It typically requires risk-taking, strategy, guts, smarts, hard work, ambition, and dedication – sometimes alone, but most often in a combination of those elements. A key factor in whether or not you achieve success is how you go to market and stay in front of your key audiences; one certainty is that it doesn’t happen magically or by luck. Nor is reaching the pinnacle a one-time event. Realizing success is a process; it can happen over and over again. Marketing success is a process, too. Don’t simply execute one tactic and think you are done. Don’t wait for one specific moment to initiate a plan of action, as the moments don’t always come on their own. Make an itinerary. Work the program. Watch and see what can happen when you put forth the effort. Consistency is something many people claim to understand, but few actually deliver. Try it. You will probably enjoy – and you will assuredly benefit from – the outcomes.
If you don’t know where to begin, take a few minutes and ask yourself the following questions:
Our homes seem to accumulate things that once were oh-so-pristine and mattered at the time. I see a lot of marketing in a similar state. The marketing effort resembles junk rooms, garages, and basements – full of untidiness, and often times, it’s unseen, but ever-present. What exactly do I mean? Outdated logos, mismatched branding, websites missing major features, marketing collateral that used to be modern and coordinated gathering dust, haphazard direct marketing, obscure social media, confusing advertising, messy marketing messages, and business development – a hopeful dream of a book on a shelf. A person doesn’t know where to begin, so they try to trudge on, but the muddle with marketing holds them back. Let’s clear out the clutter and set your company free. Assess what is good. Start with the core values of your firm. Keep them. Build out from there. Update the out-of-date. Throw out what is not needed. Organize the priorities and create a plan towards accomplishing them. There, now, breathe in deeply. Aahhh! Isn’t it wonderful, the smell of fresh marketing?!
Feeling behind on your marketing because you’ve been so busy? Or are you feeling an urge to charge forward, eager for more sales? You’ve picked the perfect time to start – today! A marketing program needs to be in place to help you stay in the market, even during busy periods. Plus, a diligent marketing plan will help keep you consistent when you’re feeling impatient. Many business owners have told me that they are too busy managing their business operations to deal with marketing, but neglecting this important aspect of your business will not position your company well – now or into the future. Scheduling important marketing tactics, even during times of high activity, will plant the seeds for new growth. Establishing a schedule, committing to its activity, and fulfilling those responsibilities will create a pipeline of new marketing efforts that will move you through the sales process sooner than if you had neglected marketing when you were too busy.