So often, clients call me when they’ve made a rapid-fire decision and find themselves in a vulnerable marketing position. They were so on fire for marketing, and now they’re feeling burnt. What could they have done differently? When you’re feeling like you’re ready to ignite, take a minute to stop, drop, and roll into a well-positioned and prepared marketing effort, rather than creating an inferno with your enthusiasm. Here are some safety tips:
Success doesn’t just happen. It typically requires risk-taking, strategy, guts, smarts, hard work, ambition, and dedication – sometimes alone, but most often in a combination of those elements. A key factor in whether or not you achieve success is how you go to market and stay in front of your key audiences; one certainty is that it doesn’t happen magically or by luck. Nor is reaching the pinnacle a one-time event. Realizing success is a process; it can happen over and over again. Marketing success is a process, too. Don’t simply execute one tactic and think you are done. Don’t wait for one specific moment to initiate a plan of action, as the moments don’t always come on their own. Make an itinerary. Work the program. Watch and see what can happen when you put forth the effort. Consistency is something many people claim to understand, but few actually deliver. Try it. You will probably enjoy – and you will assuredly benefit from – the outcomes.
If you don’t know where to begin, take a few minutes and ask yourself the following questions: